1. What is your age?
2. What is your gender?
3. What is your occupation?
4. How often do you attend the cinema?
5. Do you enjoy horror films?
6. If yes, what is your favourite subgenre(s)?
7. Do you keep up to date with the latest film releases?
8. If yes, by which means of media platform(s)?
9. Who do you watch films with?
10. What do you expect from horror films?
We used these questions in our questionnaire to research into our target audienc
We used SurveyMonkey to collect research on our audience. We did however, use Microsoft Excel to display some of our graphs - I have included one of them in the Issuu document below. This shows that we are able to use different pieces of software to show our results. By collecting research, we could understand what certain audiences look for in their products. This helped us to aim our horror film at the right audience and make sure our marketing campaign could reach them.
We found from the research that our target audience liked the subgenre of thriller/drama best. Our trailer was under the subgenre of supernatural and we found that this was the second most favoured genre. We took into consideration that many of the female audience enjoyed thriller/drama so included some conventions that would have fitted this sub genre too.
2. What is your gender?
3. What is your occupation?
4. How often do you attend the cinema?
5. Do you enjoy horror films?
6. If yes, what is your favourite subgenre(s)?
7. Do you keep up to date with the latest film releases?
8. If yes, by which means of media platform(s)?
9. Who do you watch films with?
10. What do you expect from horror films?
We used these questions in our questionnaire to research into our target audienc
We used SurveyMonkey to collect research on our audience. We did however, use Microsoft Excel to display some of our graphs - I have included one of them in the Issuu document below. This shows that we are able to use different pieces of software to show our results. By collecting research, we could understand what certain audiences look for in their products. This helped us to aim our horror film at the right audience and make sure our marketing campaign could reach them.
We found from the research that our target audience liked the subgenre of thriller/drama best. Our trailer was under the subgenre of supernatural and we found that this was the second most favoured genre. We took into consideration that many of the female audience enjoyed thriller/drama so included some conventions that would have fitted this sub genre too.
No comments:
Post a Comment