Audience Research

1. What is your age?
2. What is your gender?
3. What is your occupation?
4. How often do you attend the cinema?
5. Do you enjoy horror films?
6. If yes, what is your favourite subgenre(s)?
7. Do you keep up to date with the latest film releases?
8. If yes, by which means of media platform(s)?
9. Who do you watch films with?
10. What do you expect from horror films?

We used these questions in our questionnaire to research into our target audienc

We used SurveyMonkey to collect research on our audience. We did however, use Microsoft Excel to display some of our graphs - I have included one of them in the Issuu document below. This shows that we are able to use different pieces of software to show our results. By collecting research, we could understand what certain audiences look for in their products. This helped us to aim our horror film at the right audience and make sure our marketing campaign could reach them.

We found from the research that our target audience liked the subgenre of thriller/drama best. Our trailer was under the subgenre of supernatural and we found that this was the second most favoured genre. We took into consideration that many of the female audience enjoyed thriller/drama so included some conventions that would have fitted this sub genre too.

Trailer Feedback

What have you learnt from your audience feedback?

How effective is the combination of your product and ancillary texts?

A film distributor is a way of getting your film out to the correct target audience. They are reliable for making the film attractive to potential viewers. The can be achieved through a range of platforms. For example, the film may be advertised on the TV, the Web and also on outdoor ads such as bus stops.

The film distributors will direct there advertising differently depending on the demographics of the target audience. A film that is aimed at teenagers is most likely to have a Web dependent campaign. This is because teenagers are the most likely age group to have access to the internet. They are also most likely to use social networking sites so it means distributors will use these sites to attract viewers. It is important that the distributors use the tools to showcase a film as they do not want to put advertisements in places that potential viewers cannot access. A campaign may also involve using a popular actor so that an audience are more intrigued to watch it. The Woman in Black is an example of this. The main character of this film was played by Daniel Radcliffe who is widely known as the character of Harry Potter. Daniel Radcliffe was used as the main distributor and used his fame to design a massive campaign for the new film. The film proved successful as many were interested in seeing Daniel Radcliffe play a character that wasn’t Harry Potter.

 Here is an annotated YouTube video explaining how I created my marketing campaign:

How did you use new media technologies in the construction and research, planning and evaluation stages?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Finished Magazine Front Cover

Here is my draft and final magazine cover. As you can see, I have made several changes to the draft below after receiving feedback from my questionnaires.